Bridal Blogs

£10 party and prom dresses Limited time only

A behind-the-scenes look at how we work our photoshoots. We think that previewing the dresses unedited, gives an authentic look and feel for the dress

The official relaunch of our Bridal Site, Brides Walking The Runway, will be this December, 2024. New Collections and services deserve a new look.

Borrow a brand new dress, look fabulous, and then simply give it back.

Joan Of London, The Collection Announcing the launch of a customized bridal and special event line of gowns that you won't find anywhere else. Brides Walking The Runway

Black wedding dresses are just as gorgeous as the traditional standard colors that everyone wears. Our Joan is designing a custom black wedding dress that will grace the runway at the April National Wedding Show, April 2025. Come down and see it.

Our Bride is gorgeous in a custom made spin-off, based on The Sheila Wedding Gown. Our bride Luxsy, made this dress her own. Congratulations.

£10 SALE ON EVERY TIARA IN THE SHOP!

The launching of our Wedding and Event Planning Services in January, 2025, is exciting for us. Everything bridal under one roof. What more can you ask for? This piece in the picture is a table candle holder centerpiece in gold, hired for a small dinner party. £20

The relationship between bridal wedding preparations and mental health. A short piece recognizing that brides need help.

Joan, the CEO of Brides Walking The Runway and SWANS Bridal Gown Hire, spoke in Parliament recently, on behalf of Crisis, the homeless charity. She spoke with MP's about the urgency in working together to end homelessness.

Donate your wedding dress for a good cause. Homelessness is out of control and we want to do our part to help. We are organizing a charity ball where dresses will be auctioned for charity.